The Sime Darby Strategy

The year 2011 will be a big year for Sime Darby as they announced their intention to launch at least 15 properties for the first half of the year alone, right up to June when the group’s financial year ends. This announcement was made at the launch of the Certificate of Real Estate Investment Finance programme in Malaysia, revealed to reporters by the head of Sime Darby Property Bhd marketing development, Henri Young. Young cited that the property market had been very buoyant in the year 2010 and buyers grabbed properties within the first two months after launch.

He sees a very strong demand for landed units, while suburban areas are seeking out for more service apartments and condominiums. A property bubble burst is perhaps the last thing in his mind as he declares that buyers see room for capital appreciation in future years. For the next two months, the company will be busy with the launch of The Glades in Putra Heights, Subang Jaya. The Glades consists of bungalows, semi-detached, linked and condominium units within a 53-acre development area.

For a long time now, Sime Darby Property has been one of Malaysia’s strongest property developer with townships and creating lovely homes especially in the capital city of Kuala Lumpur and its surrounding areas. Their townships sell really well too, and the organization announced that it achieved highly impressive take-up rates for three of its townships as recent as end of November 2010, for the Denai Alam in Shah Alam with an average take-up rate of 85.6%, Bandar Bukit Raja in Klang at an average of 93% take-up rate and USJ Heights in Subang Jaya with an average of 90% take-up with one phase sold out within three months from its launch.

The astounding success of these projects are encouraging the developer to move forward with more well-planned communities in the Klang Valley. It also revealed that the market demands for conceptual quality homes and is able to afford it, sometimes as part of an investment portfolio.

Future launches in the company’s line-up besides The Glades at Putra Heights are Oasis Corporate Park at Ara Damansara and Isola at Subang Jaya. Isola is a luxury condominium project which includes among others, swimming pool facilities within two towers set within the prime location along Jalan SS16/1. Meanwhile, the Oasis Corporate Park features two connected office towers of 11 storeys, called the Meritus Towers at its center.